Diamond offers discounts off retail prices based on the volume of product ordered from our monthly PREVIEWS catalog. In addition, Diamond represents Dark Horse Comics, DC Entertainment, Image Comics, and Marvel Comics as their exclusive Sales Agent, enabling each company to set its own discounts to retailers.

Details on discounts can be found in our monthly PREVIEWS Retailer Order Form, which will be made available to you – along with special New Account offers – upon receipt of your completed Diamond Account Application and other required documentation establishing your status as a qualified retailer.

Minimums & Other Qualifications

New customers must place an order with a retail value of $425 or more to qualify for a Diamond account. Customers placing monthly initial orders must maintain a monthly minimum order of $425 or more. (Items with retail prices count at full retail towards this minimum, while net priced items count at cost.)

In addition to submitting all required business licenses, retailers without brick and mortar locations must maintain a website with shopping cart functionality that accepts credit cards, or be able to document that products purchased are for resale at conventions, or other legitimate resale activities. Diamond does not distribute to “buying clubs.”


Special Offers for New Accounts

Diamond and its publishers and suppliers have a number of special offers to help new accounts stock up on best-selling in-stock graphic novels, toys, comic book collecting supplies, and more. Details are available upon submission of a completed Account Application.