Once, comic books were sold solely at newsstands, drugstores, and other mass market locations. This made them available only sporadically, frustrating regular readers who wanted to keep up with their favorite titles on a monthly basis.
In the late 1970s, however, the minimal discounts and unpredictable nature of newsstand comics distribution gave way to a new method of distribution — one which offered retailers better discounts on comics they purchased on a non-returnable basis.
Since then, comics readership has grown dramatically, along with the range of comics-inspired media and related products. Comic book dealers have evolved into full-scale entertainment retailers, offering customers a wide variety of comic books, graphic novels, toys, games, trading cards, apparel and more!
As a result, comic book specialty shops have flourished.
The Benefits of Selling Comics...
Whether you're a retailer who specializes in comics, or considering adding comics to your current product mix, there are many good reasons for selling comics: