Ordering From Diamond
Ordering Product
There are two easy ways to order from Diamond. In both cases, all orders are non-cancellable and non-returnable:


As a retail business owner that plans to offer comics and other merchandise on a regular basis, you can place monthly "Initial Orders" from our PREVIEWS Order Form for items scheduled to begin shipping two months in the future. (i.e., the February catalog is for items that start shipping in April.) Pre-ordering gives you the best pricing on the widest range of merchandise, and the greatest accessibility to "hot" product.

  • There is a monthly pre-ordering minimum of $425 (prior to any wholesale discounts). Items with retail prices count at full retail towards this minimum, while net priced items count at cost.
  • Discounts will vary with the amount of your monthly order. Generally, the more you order, the higher your discount.
  • You must complete a full Diamond Account Application. (Please allow a minimum of two weeks for the processing of your Application, at which point you will receive an Account Number and be assigned a Diamond Customer Service Representative.) New businesses are usually set up on a C.O.D. basis, with extended payment terms possibly available after six months.

You can submit your monthly Initial Order to Diamond in several ways:

  • PREVIEWS Order Form. Your monthly PREVIEWS Catalog Pack contains materials to make ordering easy. Just place your PREVIEWS Order Form into the pack's pre-addressed Regular Mail Envelope and drop it in any mailbox, or send the order via UPS or FedEx for Next Day or Second Day Delivery to our PREVIEWS Order Processing Center. But remember: your Order Form must reach the Center by the fourth Tuesday of the month in which you're ordering.
  • PREVIEWS on Windows. PREVIEWS on Windows is a free downloadable program that you can use to place orders, track receivables, and more. When combined with Diamond's Retailer Services Website, it allows you to update your ordering files on a regular basis.
  • Diamond's Retailer Services Website. Through Diamond's Retailer Website, you can place a monthly order with our web-based order form, upload your monthly order with PREVIEWS on Windows, track your shipments, get your current invoice, place Reorders (see below) and have access to a wealth of other timely and useful information. PLEASE NOTE: You must obtain a password from Diamond's Customer Service Department to gain access.


If you plan to add Diamond product lines (other than comics) to an existing business, you can place "Non-Initial Orders" for future releases or in-stock items. (All orders NOT placed via a qualifying, on-time PREVIEWS Order Form are considered "Non-Initial." Please note that this option is generally not available to new businesses, which must place qualifying Initial Orders in order to start an account with Diamond.)

  • Your opening order must be a minimum of $425 (prior to any wholesale discounts).
  • You must complete a full Diamond Account Application (if you desire extended terms or a higher credit limit.).
  • You will receive access to almost all of the products listed in the Previews catalog every month, as well as a Standard Reorder Discount.
  • This ordering option is limited to domestic U.S. customers only. You may not order comics in bulk quantities if you choose to open this type of account.
Reordering Product
Both types of customer may place Reorders for products. Reorders are orders placed outside of the regular monthly ordering cycle. You may do this by contacting your Sales or Customer Service Representative by e-mail, phone, or fax, or by using Diamond's convenient Reorders Online, which allows you to place and track your order through the Internet.

PLEASE NOTE: You must obtain a password for the DCD website before gaining access to Reorders Online. To do so, click on the "Get a Password" tab under the Retail Services section of the site. You must have an e-mail address on file with Diamond to obtain a password.
Placing a One-time Order

If you are a specialty retailer who wants to order product from Previews for a signing or other special events, Diamond will be happy to accommodate you with the same wide selection and easy ordering.

For complete details, please call our Home Office New Accounts Department, or e-mail us at newaccounts@diamondcomics.com.